Sports marketing, played smarter.
Guides, brand ambassador lists and insights on athlete marketing, sponsorships and influencer campaigns from the Totalete team.
NFL Players Who Own the Brand
A growing number of NFL players don't just endorse brands. They own them. Coffee roasters, tequila labels, clothing lines and grooming ranges now sit alongside their playing careers, and some will outlast them.
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WNBA Stars Leading on Social Causes
WNBA players have a long record of putting their names behind causes. Today's biggest stars run foundations with clear missions and, increasingly, brand partners alongside them.
Athletes Backing Environmental Causes
Athletes speak out readily on social justice but far less on climate, often because the topic feels too political or technical. That is changing, and the athletes who do speak up stand out.
Premier League Charity Work Beyond Rashford
Marcus Rashford's 2020 free school meals campaign showed how much influence a footballer can have off the pitch. He isn't the only Premier League player doing serious charitable work, though, and several others have causes that suit global brands better.
Non-Profits & Foundations from NFL Stars
Some of the NFL's most marketable players run serious charities, and for brands that want a partnership with substance, those foundations are often the best way in.